May 14, 2008

The Importance Of Networking (And Latin Women) - Part 2

Now is time for my friend Olga Ramudo to share secrets and thoughts about what means to be a "Latino Woman" doing business - and doing it perfectly well - in America. Olga M. Ramudo is the President & CEO of Express Travel; an agency created and run but some of the most professional and savvy travel experts of south Florida.

1.- When did you start your business / career? Do you feel there’s something different between the way in which you did business when you started and now? Which is the role of technology in your profession?

The business was started in November, 1989, in partnership with my sister and best friend. There is DEFINETELY a difference from when we started 19 years ago and now. The internet and how information is disseminated has opened horizons for the traveller. Technology is a key element in our industry.

2.- Do you do business with Latin America? What do you think about doing business with Latin America? Is there any characteristic that is really different from doing business with American Companies?
Due to our strategic location in Miami recognized as the gateway to Latin America, and the number of Latin American companies that have headquartered in Florida , Latin America is the main travel destination sold by Express Travel. There is a big difference between doing business with Latin America and doing business with Anglos: Hispanics tend to book later, they are quite savvy in “wheeling and dealing”, and they are more demanding. Doing business with Latinos is more relationship driven and personal, than with American companies.

3.- Do you relate with other Latino women in your work? Which do you consider to be the most important characteristics of the way Latinas do business?
The majority of the staff of Express Travel (or 98%) is comprised of Hispanic women. Latinas work hard to please the customer and tend to go the extra mile. They are friendly and as the years go by, personal relationships are built.

4.- Which is the importance of networking for you? In which associations do you participate?
Networking is extremely important for me and for our business. I sit on the board of directors of the Tourism Development Council for Dade County, as well as on the Boards of the Greater Miami Chamber of Commerce, Camacol (Latin Chamber of Commerce), Coral Gables Chamber of Commerce, the Beacon Council and the World Trade Center.

5.- Balance between family and life: can you tell us some experience that would show your incredible commitment to family and profession and that could be useful to other women?
Family is the most important thing in my life. Actually, I chose to be a stay at home mom, until my youngest son was 12 years old. They are now two grown men, however, when a decision needs to be made regarding work or family, including sons, nieces, nephews, godchildren etc., family does prevail. Positions, jobs, businesses, come and go, family stays with you forever.

6.- Can you share with our readers a phrase or experience that you believe to be useful to other women? Do you have a “leit motiv”?
Move forward and don’t be afraid…….. Go with your gut feeling….

Apr 29, 2008

The Importance Of Networking (And Latin Women) - Part 1

I met my friend Alejandra Collarte almost 5 years ago in Miami while she was leading a government’s office in the city and was heading the Argentine’s tourism development efforts in the USA. She is one of Miami’s most influential Latinas and knows everyone in town.
She is a natural leaders and has been appointed to many important positions in different corporations and institutions, specially in the international affairs arena.
I am starting today a series of “interviews” to influential women in business – Latin Women – who are making a difference in their communities and at the same time, can give us a sense of what Networking means for the Hispanic and Latin American societies.

In my blog, you’ll find the complete text and content of the interview and next month (May) you’ll find a complete report in my column in Pink Magazine (Blogs From Abroad).


1.- When did you start your business / career? Do you feel there’s something different between the way in which you did business when you started and now? Which is the role of technology in your profession?

I started my own business when my first born child started school. I always thought that it was extremely important to have something of my own, be it a career, a business or a hobby, but to have an activity where I could accomplish all of my dreams as an individual.

Yes, definitely. A lot of things have changed and I would say for the better, in the sense that now thanks to the incredible advancements of technology the world has become smaller and connected. Today communication is so easy, you can connect anywhere in the world at such a speed from a small device held on the palm of your hand. Twenty five years ago you could have never imagined that it would be possible. It also gives you the incredible opportunity of being able to conduct business anywhere, you do not need to be sitting in front of a desk, you can be mobile and that gives you great freedom and even more opportunities.

2.- Do you do business with Latin America? What do you think about doing business with Latin America? Is there any characteristic that is really different from doing business with American Companies?

Yes, I do business with Latin America and I love it. Although they do have a different pace, they are all about relationships and I do like that very much. I like to build relationships and Latin American business people like to spend time knowing the people they do business with. There is more of a personal contact, they spend more time getting to know you and enjoy doing so.

3.- Do you relate with other Latin women in your work? Which do you consider to be the most important characteristics of the way Latinas do business?

In my work, I travel and I am not much around the office, however, I am involved in many associations, where I do relate to great professionals, who are Latin women. Many of them have excelled in their industries and dedicate just like me a lot of their personal time to volunteer work in the community. We all participate, because we firmly believe that it is a way to give back to the community. Some of the associations we are involved in also promote business development with Latin America and for us that is extremely important, because is a way to connect ourselves and the members of our community to our roots and our culture.

4.- Which is the importance of networking for you? In which associations do you participate?

I think networking is vital. You need to get out there and let people know who you are and what you can offer, at the same time you need to know them. Connecting with the rest of the world is imperative and the best way to do it is by meeting people and being referred by other people.

I am a member of the Greater Miami Chamber of Commerce, Board Member of the World Trade Center Miami, Board Member of Gateway Florida and I am also involved in several other charitable organizations outside of Florida.

5.- Balance between family and life: can you tell us some experience that would show your incredible commitment to family and profession and that could be useful to other women?

I would say that my commitment to both has been 100%. As I mentioned earlier, I started my own business when my oldest daughter was three years old and began kindergarten. Then I continued all through my second pregnancy to the point that I had my second child on a Friday and was back home on Monday connected to my clients without them knowing I had given birth on the weekend. This was not planned of course, since mine where both natural childbirths. However, I strongly do believe that when you make a commitment to run a business, you need to deliver and there is no excuse, you have to do it. Therefore, I had every call transferred to my home and for three weeks I stayed at home with the baby and my staff would bring all the documents for me to sign, the rest I was able to control remotely and executed all of my contracts without anyone realizing I was not sitting in from of a desk but was at home taking care of my baby.

After the third week the baby and I started going to the office every day. I did that for the next 10 months; of course by the third month I had hired a nanny, who assisted me during the time we were at the office. But it was only after those 10 months that I decided to leave both the nanny and the baby at home, since I wanted to spend as much time with the baby as possible.

It was not easy and it took a lot of willpower to do both but I felt that it was the right thing to do and I was able to keep both home and business together. Now I look back and realize it was worth it. I have two beautiful, intelligent and independent young daughters, who know how important it is to have something of their own. Children grow very fast, husbands always have their own activities outside the house and women end up living everyone else’s life but their own and then they stay at home by themselves with nothing.

Having your own dreams makes you have hope in the future and gives you the vitality you need to get up every morning to live a day full of new experiences some good and others not so good, but they are all experiences you learn from and they make you a better and stronger person, capable of confronting life as it should be confronted with a smile and a positive attitude and that definitely keeps you young at heart.

6. - Can you share with our readers a phrase or experience that you believe to be useful to other women? Do you have a “leit motiv”?

Never ever give up on your dreams.

Alejandra Collarte is the Director of International and Corporate Affairs, Information Technology at the University of Miami, FL.

Apr 12, 2008

Back in Business.-


I have been out for a while now....I know. I have been blogging for PINK magazine and it is really amazing. I had the chance to meet Cynthia Good, Pink's Editor a year ago and spoke with her about blogging as a Latino women, about Latino affairs and writing about what women do and how we do it in Latin America. Cynthia loved the idea, and I have posting in Pink's Blogs From Abroad since January 08.
I have also been busy strategyzing and planning for this year's communication's programs for my recent and new clients and I have immerse myself once again in the world of new media and technologies. Six months have only passed since I last made some research for one of my clients of cable and TV industry and since then I have found dozens of new blogs and online media related to that field.
In particular, this season I worked on a Latin American media plan focusing in technology and telecommunications, a versatile and fast growing industry in Latin America.
Among others I am recommending my client to include the following media in its media plan:

Frecuencia Online, Mundo Contact, Total Telecom, CCSUr, BNAméricas, Expansion y CNNExpansion, Contact Forum, T&N tecnología y negocios, Cibertele.

Times have been really busy lately. Specially for advisors and companies that are reaching out to companies in the USA that are starting to focus in Latin America and targeting new markets abroad. Even if Latin America has been a turbulent territory for conservative investors, its growth rate of 9% has started to attract every kind of business. From TV stations, to technology companies, to production and film companies, medical equipment manufacturers and the tourism industry.

I'll keep of posted of my client's requests and questions, because I am sure that through looking at what these new companies are looking at we might well determine the ways in which business is going to grow in the region.